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Course Description
Our online course examines the main social media platforms and their use as marketing tools. In particular, we’ll look at Facebook, Instagram, LinkedIn and Twitter. We will cover the main business benefits, along with how social media can provide increased market insight and help establish your company as an ‘influencer’.

We will discuss the sectors that use social media marketing the most and there’s advice on how to get started with social media marketing, and how to choose the right platforms. You’ll see how to run campaigns with great content and compelling visuals and measure the effectiveness of your campaigns. We will show you how to create a Social Media Policy and use social media for internal communications.

You will learn how to build social media into your recruitment campaigns, and train employees to use social media to promote your company. Online security is crucial and we’ll cover the basic aspects everyone needs to know. Finally, you’ll learn how to handle negative feedback on social media, and the T-E-A approach to handling complaints successfully.

Learning Objectives
By the end of this course, you will be able to:
• Understand the major social media platforms and their benefits as a marketing tool.
• Recognize the effectiveness of social media campaigns.
• Learn to deal with the positives and negatives of social media campaigns.
• Create and implement a social media Policy.
• Recognize the importance of online Safety.

Target Audience
This course is aimed at anyone who is responsible for the social media activities of their company, or who is wanting to get an overview of the subject to support their existing marketing activities.

Online training is flexible, efficient and cost effective meaning the candidate can progress through the modules at their own pace and in their own time, so they can fit the training around their work and personal life.

Our course covers:
Module 1 – Introduction
Module 2 – Business Benefits
Module 3 – Business Benefits
Module 4 – Managing Campaigns
Module 5 – Social Media Policies
Module 6 – Handling Negative Feedback

Recommended System Requirements
• Browser: Up to date web browser
• Video: Up to date video drivers
• Memory: 1Gb+ RAM
• Download Speed: Broadband (3Mb+)

Duration: 50 minutes (Note: This is based on the amount of video content shown and is rounded off. It does not account in any way for loading time or thinking time on the questions).

HSCS Scotland Promoting a Healthier Workplace Through Safety

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